The Tone of 2020

How color tells us the story of the tone of society.


BY JACK P. KRUF

The Pantone Color Institute has selected the 2021 colours for design and fashion. It illustrates the tone of society at the end of the year 2020. The choice of the institute works as a mirror.

It is obvious that it seems to indicate that society is in need for the illuminating yellow and the anchoring gray of nature. It is clear that a more integrated and transdisciplinary approach is the way forward. Pantone Color Institute:
 
“Two independent colors that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock solid but at the same time warming and optimistic, the union of Ultimate Gray + Illuminating is one of strength and positivity.
It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly. A message of happiness supported by fortitude, the combination of these colors is aspirational and gives us hope. We need to feel that everything is going to get brighter – this is essential to the human spirit.
 
As people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality.
 
Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power.
 
Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.”
 
It seems clear where the needs and wants in public values lie, underlining the focus and content of good public navigation.